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Win digital hearts and minds to change public perceptions and policies
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Meanwhile, how do you feel about vaccine hesitancy, conspiracy theories and COVID-19 deniers?
Can you relate? You simply cannot believe that common sense and scientific evidence do not resonate with some people. You find it quite...
Content Strategy
Dec 4, 20214 min read
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So you expect media attention for your initiative?
Let me be brutally honest. I am sure you have a specific media outlet in mind when you think about the media. You may understand how wage...
Content Strategy
Dec 4, 20214 min read
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Let me tell you a secret: It is not what you say; it’s what they hear - so you better know "them"
Some people say that promotion and campaigns become irritating only for bad targeting. Others complain about privacy concerns of targeted...
Content Strategy
Dec 4, 20214 min read
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Ten questions to check if your campaign can win digital hearts and minds
Can your communications reach, inspire and engage people to change public perceptions and policies? Many campaigns on rights,...
Content Strategy
Dec 4, 20216 min read
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Can meaningful campaigns win digital hearts and minds instead of just contributing to the noise?
Although your cause merits maximal attention, support and finances to achieve desired results, you often lack both time and money for...
Content Strategy
Nov 3, 20211 min read
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