Although your cause merits maximal attention, support and finances to achieve desired results, you often lack both time and money for massive online campaigns. Sounds familiar?
Strategy Requires Resources
Regardless of the global consensus around the Sustainable Development Goals for 2030, only a small group of dedicated activists and organizations fully understands the exact steps to achieve each specific target. They lack time, energy and money to mobilize more support for a sustainable change in perceptions and public policies. Busy communication professionals need help to launch and manage campaigns based on strategic and consistent digital contents around complex issues.
Trust Building Demands Time
Even if projects get resources for production of contents or media buying, the results are short-term, if any. Sometimes with non-strategic content production, even with great creative solutions, their efforts cannot compete with big campaigns of big global advertisers. Often they feel frustrated with the lack of media attention. Their efforts to produce more content, without a proper strategy, end up adding to the digital noise, missing the target. That is why many important topics and causes often do not get the deserved attention and support; experts and activists often get media attention only in a case of a crisis or a negative publicity.
Consistency and Continuity
Nonprofit campaign managers understand that trust building is a demanding process that requires persistence and continuity. Yet, this task often lacks appropriate resources within the nonprofit sector. Competing priorities and many important tasks demand prioritization. On the other hand, online space offers ample opportunities for incredible campaigns. That require a strategic approach, systematic production and persistent dissemination of contents, which too often gets neglected.
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